Default checkout is tedious and overwhelming
You cannot add, remove, edit or even re-order form fields without getting help from your developer. Or break the form into multiple steps.
It’s not designed to allay users’ fears
User anxiety hits its peak on the checkout page. Sections like testimonials, support and guarantee help pacify it.
Not optimized to close sales on mobile
50.3% of traffic comes from mobile. Most users never complete their purchase on a single device, they switch midway. Isn’t it high time to optimize for mobile?
Create a multi-step checkout form with progress indicator to minimize friction
A long checkout form looks intimidating at the first glance. But if you break it into multiple steps, you can collect the basic details first followed by billing and shipping.
Offer cart modification options on the checkout page
You can append a mini cart on the checkout page. Let users delete and recover deleted items.
Persuade prospects with credible proof
It’s a misconception that people go to the checkout page to swipe the card. They still have last-minute doubts about buying.
They may not even use these contact details but just having them – makes a world of a difference. It also adds a nice human touch to the most important page on your store.
Show the reasons to believe in crisp bullet points
Use the ‘why buy from us’ section to give them reasons to push the buy button.
Embed the checkout form on a landing page
Aero gives you shortcodes to embed the checkout form on a landing or a sales page.
